Would you like to view Google Analytics conversion data from your live chat?
Well, it’s possible and easy to do with LiveAgent.
Live chat in LiveAgent has a robust amount of features. Chat embedded tracking allows your company to track conversions from live chat, which can help you analyze the overall impact of the online button.

What is Chat embedded tracking used for?
It is used for tracking events of live chat sessions in Google Analytics. You can also consider it an activity log example, as it provides insights into all the actions that have taken place. Thanks to the data, you can evaluate the impact of live chat on conversions on your website. Moreover, you can view your agents‘ influence on sales.
What are the options that you can track?
- Start chat
- End chat
- Every agent message
- Every customer message
How does Chat embedded tracking work?
Using LiveAgent’s online live chat software, you can simply navigate to plugins and activate Live Chat Tracking. After that, follow the easy instructions and view the chat analytics right away.

But to be specific, events generate javascript that commands directly into your webpage, where a chat started. A plugin could be used for;
- signaling chat events to your web application
- start specific javascript functions
- change the content of your webpage based on the running chat session
For detailed information navigate to Google Analytics integration – LiveAgent.
Benefits:
- Competitive advantage
- Better understanding of the market/customers
- All data in one place
Get the live chat data in Google Analytics now!
Analyze the impact of your live chat in Google Analytics. Activate a free plugin in LiveAgent and start tracking right away!
Other chat features in LiveAgent:
Chat history
Get a quick overview of the customer issue in the chat history and prevent customer frustration. Moreover, you can analyze the problem faster and know who is responsible for each ticket.
Max queue length
Create an effective customer service workflow by setting up the max queue length in your live chat. This way, your customer service can efficiently deal with customer inquiries and they will not be overwhelmed. This also prevents a bad customer experience. By allowing this, the live chat will be shown only to a certain amount of people and the rest will receive an option to reach out via pre-chat form.
Current URL of live chat visitor
Provide the best customer service with the current URL of the live chat visitor feature. This feature in LiveAgent shows you the website the visitor is browsing at the moment. Thus, giving your agents more insights into what the customers are looking at and for. It also shows you if the visitor has switched to a different URL.

Check out all the LiveAgent – Features for more information.
Knowledgebase resources:
Ready to implement a live chat tracking plugin?
Learn more details about tracking events in Google Analytics.
Don’t have a chat button?
No worries, here is a step-by-step article for creating a chat button in LiveAgent.
Free live chat software for your website
Live chat software on commercial websites not only provides quick response times but also allows for personalized conversations that build lasting relationships with customers. The ability to share rich media files and handle other business tasks while chatting with customers makes the sales process smoother and more efficient, resulting in increased customer retention and higher sales. Adopting live chat is a growing trend for businesses in all sectors and has been found to improve customer satisfaction and increase conversions, with free options available for businesses of all sizes. It is recommended to choose a solution based on the objectives and goals of the company, and LiveAgent's free and paid options provide an excellent solution for combining free live chat software with a help desk.
Videos - Liveagent Product Tour
LiveAgent Help is a software solution that streamlines messages from different platforms into a single inbox for improved workflow efficiency and customer satisfaction. It offers a native live chat for customer engagement and monitoring of website behavior to convert visitors into paying customers. LiveAgent Help also provides a virtual call center with advanced features such as attended call transfers, unlimited call recordings, and IVR. A customer portal can also be built and customized with a knowledge base and community forums. The platform has been trusted by companies such as NASCAR and Forbes and offers a free trial.
LiveAgent is a multi-channel customer support software that offers a 14-day free trial with no setup fee and 24/7 customer service. The platform includes ticketing software, live chat, and a built-in call center. They offer a free trial for 7 or 30 days, with no credit card required. The text also outlines an IT help desk audit checklist and GDPR compliance checklist for business owners and help desk managers. LiveAgent offers email notifications to keep you updated with every interaction. They also provide a variety of resources, including webinars, to help businesses improve their customer service. Sales contacts and a demo are available.