E-commerce Welcome Email Templates
E-commerce welcome emails are vital for customer relationships and brand loyalty. This article offers templates for various scenarios, such as new subscribers a...
4 min read
LiveAgent
Email Templates
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Welcome emails are one of the most important steps in building long-lasting relationships with new customers or prospects who have just made their decision in favor of your business. The impression your welcome/ introduction message leaves has a huge impact on the success of your overall email marketing efforts. Research shows however that only 57.7% of brands send welcome emails to their newly subscribed users.
What is a welcome/ introduction email?
A welcome email or an introduction email is the first one your subscribers, customers or clients receive right after their first interaction with your business. It can serve various purposes, such as introducing your brand/ product/ service to customers, encouraging next steps or simply reassuring the customer of their choice. The power of a welcome email to drive user engagement and build more brand loyalty should not be underestimated. In fact, studies suggest that:
| Key Statistic | Impact |
|---|---|
| 74% of people are expecting to receive a welcome email immediately after they subscribe to your list. | Subscribers who receive a welcome email show 33% more engagement with the brand. |
| The average open rate for welcome emails is 50% which makes them 86% more effective than newsletters. | Welcome emails generate 4x more opens and 5x more clicks than regular email marketing campaigns. |
| The conversion rate for welcome emails is 0.94% compared to 0.10% for a typical email. | Welcome emails on average generate up to 320% more revenue per email basis than other promotional emails. |
20 Welcome email/ introduction email subject line examples
Given that the subject line alone is the determining factor in whether 47% of people will read your email or not, the right subject line is the foundation of a good introduction email. Also, a flexible promotional email template allows you to quickly adjust content for different campaigns while maintaining a professional layout. Here some proven welcome email subject lines you can adapt to your brand and use right away:
- Happy to see you on board! Here’s how to get started
- [NAME], we’re glad you’re here!
- Wondering how [PRODUCT] works?
- Welcome to [BRAND]! Useful links to help you get started
- Welcome to [BRAND]! Enjoy $10 off your first order
- Welcome! Here’s Your Discount Code
- Welcome to [BRAND]! Important Next Steps
- Welcome on board! Here’s what’s next
- Welcome to [BRAND]! Make yourself at home
- Ready to step up? Welcome to [BRAND]!
- It’s official, you’re on the list!
- Welcome to [BRAND]! Let’s get to know each other
- Happy to have you on the list! Let’s dive in
- Welcome! How can I make [PRODUCT] more helpful to You?
- Now that you’re in, let’s get started!
- Your [BRAND] journey starts now
- We’re excited to have you, [NAME]!
- It’s official, you’re on the list!
- Good decision. Welcome to our family!
- Welcome to [BRAND], shop now ♥
5 Welcome email template examples
A professional introduction email/ welcome email to new customers or subscribers may include the following key elements:
- Showing appreciation for signing up/ becoming a customer
- Restating the value proposition of your brand/ product/ service
- Highlighting the next onboarding steps
- Listing helpful resources and guides with a call-to-action
- Explaining what to expect from your next emails
- Encouraging customers to engage further in case they have questions or need help
- Providing your contact information links to social media pages
Welcome email template for new subscribers
Hi [NAME],
Thanks for signing up for our newsletter! You’re joining an amazing community of beauty lovers. From now on you’ll enjoy:
- Exciting new product announcements
- Special offers and exclusive deals
- Our unique take on the latest beauty trends
As promised, here is your 10% off your first purchase. Simply use this discount code at the checkout: [CODE]
While you wait for the next issue, check out some of our most popular blog posts:
[LINK 1] [LINK 2] [LINK 3]
Want more? Follow us on social media and get your daily dose of advice, behind-the-scenes looks and beauty inspiration:
Like us on Facebook / Follow us on Instagram
Best, [YOUR SIGNATURE]
Welcome to the trial email template
Hi [NAME],
Welcome to [PRODUCT/ SERVICE]! Your 15-day free Trial starts today.
What happens next? Keep an eye on your inbox as we’ll be sending you the best tips for [PRODUCT/ SERVICE] to make sure you get the most out of it.
Want to get things done faster? Choose a plan below:
[plan details or a link]
If you’re interested in learning more about [PRODUCT/ SERVICE] or need help deciding on the best plan for your business, feel free to contact our support team at any time. We’re always here to help you in any way we can.
Have an awesome day, [YOUR SIGNATURE]
Product-focused welcome email template
Hi [NAME],
Welcome to [PRODUCT/ SERVICE] – we’re excited to have you on board and we’d love to say thank you on behalf of our whole company for choosing us. We believe our [PRODUCT/ SERVICE] will help you [summary of key product/ service benefits].
To ensure you gain the very best out of our product/ service, we’ve put together some of the most helpful guides:
- This video [LINK] walks you through setting up your [PRODUCT] for the first time.
- Our FAQ [LINK] is a great place to find the answers to common questions you might have as a new customer.
- The knowledge base [LINK] has the answers to all of your tech related questions.
- Our blog [LINK] has some great tips and best practices on how you can use and benefit from [PRODUCT].
Have any questions or need more information? Just shoot us an email! We’re always here to help. Feel free to hit us up on Facebook (link) or Twitter (link), if you want a fast response, too.
Take care, [YOUR SIGNATURE]
New customer onboarding welcome email template
Hi [NAME],
Thanks for signing up with us to use [PRODUCT]. My name is [YOUR NAME], and I’m your point-of-contact for getting up-and-running using the tool. Over the next few weeks, I’ll be sending you a few more emails to help you gain maximum value from [PRODUCT].
For the start, you might find these resources helpful for getting going:
- [SETUP GUIDE]
- [HOW-TO VIDEOS]
- [COMPANY BLOG]
If you have any difficulties with setting up the tool, we can schedule an onboarding call for next week, and I can walk you through it. In the meantime, be sure to complete your profile and add your [CUSTOMER PREFERENCES] so we can send you other content that will help you get started.
If you ever have questions, run into problems, consider an upgrade or anything at all, don’t hesitate to reach out to us via phone [NUMBER], email [ADDRESS], or live chat [CLICK-TO-CHAT], or you can connect with me directly using the contact information below.
Looking forward to hearing from you soon!
Regards, [YOUR SIGNATURE]
New employee introduction email to colleagues
Hi all,
I am very pleased to announce that our team is growing! I’d like to introduce [EMPLOYEE NAME] who will start working for our company’s customer service department on [DATE].
As a customer service manager, [NAME] will be responsible for [information about what an employee will be doing]. She will also work closely with the marketing and sales teams. [NAME] has worked in customer service with two different companies before working with us and she can bring over 10 years of experience to the table.
Please join me in welcoming our new team member and make sure to stop by her workspace to introduce yourselves!
Best regards, [YOUR SIGNATURE]
Best Practices for Welcome Emails
When crafting your welcome emails, keep these best practices in mind:
- Keep it short and focused – Welcome emails should be concise and to the point. Avoid overwhelming new subscribers with too much information.
- Personalize when possible – Use the recipient’s name and tailor the message to their interests or subscription type.
- Include a clear call-to-action – Guide subscribers on what to do next, whether it’s exploring your product, confirming their subscription, or redeeming an offer.
- Set expectations – Let subscribers know what they can expect from future emails and how often they’ll hear from you.
- Make it mobile-friendly – Ensure your email template looks good on all devices, especially mobile phones.
- Use a professional tone – Maintain a friendly yet professional tone that reflects your brand voice.
- Include contact information – Provide multiple ways for subscribers to reach you if they have questions or need support.
- Test before sending – Always test your email template across different email clients to ensure proper formatting and display.
- Segment your audience – Send different welcome emails to different customer segments based on their interests or subscription type.
- Add social media links – Include links to your social media profiles to encourage followers to connect with you on multiple channels.
