Webinar Sneak Peek Email Templates

So you’ve spent a long time planning and organizing a great webinar, and everything is in place for the day of the event. Your presentation has been prepared and practiced, speakers have been arranged, you’ve created an event page, and the streaming equipment and software have been tested. The most important points have all been covered, right? Wrong. If the best webinar in the world takes place but there’s no one there to watch it, did it even happen?

As such, one of the most important aspects of webinar prep is encouraging people to register their attendance and then ensuring as many of them as possible actually attend the webinar when it takes place. There are countless ways to promote your webinars, including paid advertising and posts on social media platforms.

However, email marketing remains one of the most popular and most cost-effective advertising solutions. Thus, webinar sneak peek emails are one of the best ways to promote your upcoming online conference or talk.

Content of webinar sneak peek emails

Before your webinar takes place, it’s advisable to send out a series of messages to the people in your email database. For people to attend webinar conferences, they have to be aware of it even happening. Start with an invitation email, follow it up with a registration confirmation email, and finish strong with one or more reminder emails close to the webinar date. Most of these emails should include the following snippets of information to give your email recipients a preview of what they can expect:

• The time and date of your event – people obviously need to know when the webinar will take place so they can save the date. Remember to include the time zone you’re referring to as online conferences can attract a global audience
• Proposed value – promote your event by outlining what your audience can learn during the webinar, and, most importantly, how the information will help them solve problems they are facing
• Details about the speakers – include information like their names, background, photos, presentation titles, and past experience that makes them experts on the given topic. Include links to their YouTube channels, Instagrams, and other social networks so that your audience can familiarize themselves with them and their past work.

Webinar sneak peek email subject lines

• Your invitation to [company]’s webinar on [topic]
• You won’t want to miss the upcoming [title] webinar
• Sign-up complete! Here’s what you can expect…
• [Title] webinar registration confirmation and insights
• Reminder: our online event takes place [today/tomorrow/this week]
• Don’t forget about the upcoming [company] webinar!

Webinar sneak peek email templates

Webinar sneak peek email template 1 – invitation with preview

Webinar sneak peek email template 2 – registration confirmation with insights

Webinar sneak peek email template 3 – reminder with a video trailer

Best practices for webinar sneak peek emails

When crafting your webinar sneak peek emails, keep these best practices in mind to maximize engagement and attendance:

• Send emails at the right time – Plan your email sequence strategically. Send the invitation email as soon as your event is fully planned, follow up with a confirmation immediately after registration, and send reminders one week and one day before the event.

• Make your subject lines compelling – Your subject line is the first thing recipients see. Use action-oriented language and create a sense of urgency or excitement about the upcoming webinar.

• Personalize your messages – Use recipient names and tailor content based on their interests or past interactions with your company.

• Include clear CTAs – Make it easy for recipients to take action with prominent, clearly labeled buttons like ‘Sign up," “Register now”, " or “Reserve my seat.”

• Highlight speaker credentials – People are more likely to attend when they know who will be speaking. Include speaker names, titles, photos, and links to their professional profiles or past work.

• Provide clear event details – Always include the date, time, and timezone. Consider adding a calendar invite or link to add the event to their calendar.

• Focus on value – Clearly communicate what attendees will learn and how it will benefit them. Outline specific topics, takeaways, or problems the webinar will help solve.

• Keep it mobile-friendly – Many people check emails on mobile devices. Ensure your templates are responsive and easy to read on smaller screens.