Informational Email Templates
Discover various informational email templates for legal updates, company announcements, and winback messages. Learn to craft concise, informative emails that b...
21 min read
LiveAgent
Email Templates
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Companies can build their brand awareness and increase customer trust by regularly sharing valuable and easily readable – or digestible – content via email. These snippets of information contain summaries of recent news or important updates according to an established schedule and are known as email digests.
The specific type of content that is included in such messages depends on the specific industry that a business is in, and the frequency of these digests can be daily, weekly, or monthly depending on how much information there is to be shared.
You’re undoubtedly familiar with email digests because many successful companies use them very effectively – however, it may be the terminology that you aren’t familiar with.
Why send email digests?
Regular roundup messages serve multiple purposes, depending on the business sector and the frequency with which they are sent. Some of the best reasons for sending email digests are that they:
- Build relationships and trust with customers and subscribers by keeping them in a regular contact loop
- Are courteous and show that you care about your users’ time as important info is summarized for the reader
- Increase traffic to your website as a result of providing snippets of info and linking to more details on your page
- Drive awareness
- Encourage sales
- Can be fully customized to contain personal information about a customer’s previous interactions with your business and its products or services
How to design an email digest
Email digests often contain large amounts of information summarized in easily readable formats. Naturally, this often includes graphic elements – after all, a picture tells a thousand words. So how should you design this type of email?
- Balance the amount of text and visual elements, with the copy complimenting graphics
- Create a consistent layout, using color, size, position, and alignment, etc., to make the content easy on the eye
- Include sufficient white space (which doesn’t necessarily mean the color white), giving breathing space between the important elements of the email – i.e. the copy, images, CTAs, and links
Email digest subject lines
- [Company name] Update [Month] [Year]
- Everything that you might’ve missed [today/this week/this month]
- We’ve been busy making some changes…
- A summary of [company]’s recent updates
- Your [daily/weekly/monthly] [activity] summary
- Here’s how you go on [today/this week/this month]
- Congratulations! You were in the top [X]% of [activity] for [today/this week/this month]
- Want to know how others are getting on?
Email digest templates
Email digest template 1 – business performance
Dear [name],
It’s time for your regular roundup from [company]. Here is the month in numbers:
Statistic 1 Statistic 2 Statistic 3 …
Below you can see the changes in some important metrics:
[Graphic of company data]
Look out for another update landing in your inbox next month.
Best, [Name], [position] at [company]
Email digest template 2 – company update
Hello [name],
Have you heard everything that’s been going on at [company name] recently? Maybe you missed the news about [announcement].
We’ve also made some updates to our [product/service], which, as a current user, we’re sure that you’ll be interested in:
New feature Update Fix …
What’s more, we’re already well underway on our plans for the next [week/month], including:
Plan 1 Plan 2 Plan 3 …
As usual, we’ll update you again next [week/month], when those changes will hopefully have been implemented.
Regards, The [company] team
Email digest template 3 – activity summary
Hi [name],
Do you know how you got on [today/this week/this month]? Well, there’s no need to guess, as we’ve got all the important numbers for you right here.
Here is your [day/week/month] in numbers:
[Visualization of personal stats]
For full details of your [daily/weekly/monthly] roundup, you can read the report that we’ve generated for you here: [link]
We’ll be in touch again [tomorrow/next week/ next month].
[Name] at [company]
Email digest template 4 – comparison with others
Hey [name],
Think that you’ve been performing well [today/this week/this month]? No doubt that you have! But here’s how you got on compared to others:
[Graphical comparison]
As you can see above, you were in the top [X]% of all [product/service] users for [achievement] over the course of the [day/previous week/previous month]. Congrats!
Can you do even better [tomorrow/next week/ next month]? We’ll be sure to let you know!
The [company] team
Best practices for sending email digests
When creating and sending email digests, keep these important considerations in mind:
- Choose the right frequency – Daily, weekly, or monthly digests work best depending on your industry and the volume of information you need to share
- Personalize your messages – Include recipient names and relevant statistics to make each digest feel tailored to the individual
- Maintain consistency – Use the same layout and format so readers know what to expect, but refresh the design occasionally to keep it fresh
- Balance content and visuals – Mix text with graphics and images to make digests more engaging and easier to scan
- Include clear CTAs – Direct readers to your website or specific resources with clear calls-to-action
- Respect subscriber time – Summarize information concisely so readers can quickly digest the key points
- Test and optimize – Monitor open rates, click-through rates, and engagement metrics to continuously improve your digests
