Question 1

What are the most common types of thank you emails?

Accepted Answer

There are various types of thank you emails that you can send to your customers, and it's up to you which one to choose. But before you send the first thank you email, remember that these emails are about your customers, not about your family. So, the types of thank you email may include: A 'Thank you for your first purchase' email, A 'Thank you for your payment' email, A 'Thank you for your interest email' for a customer who is looking for something new in the store but is already a returning buyer, A 'Thank you for being with us' email to recurring or repeat customers, A birthday wishes email with a 'Thank you message'.

Question 2

Should a thank you email be sent to customers after every purchase?

Accepted Answer

Yes, a short thank you email should be sent every time someone places an order at your online store. Nowadays, customers receive various types of emails: confirmation emails, thank you emails, emails informing about product shipment, etc., and they are used to this kind of communication. They may be more concerned if they order something and don't receive any email communication than if they do.

Question 3

How long should a thank you email be?

Accepted Answer

The purpose of any thank you email is to show appreciation. That's why this message doesn't have to be long, or filled with lots of information and numerous CTA buttons (calls to action). Actually, it should be the opposite – a thank you email should be short, concise, and contain only helpful information such as the estimated delivery date, information about a customer loyalty program, or upcoming sales. You can also use thank you emails to upsell and cross-sell your products or services, but any sales-related section within a thank you email should also be relatively short and straight-to-the-point.

Question 4

Do I have to send a thank you email each time someone places an order at my store?

Accepted Answer

As a general rule – yes. Thank you emails are a kind of a courtesy message your company sends to customers to acknowledge their actions and let them know you appreciate their interest in your products or services. Obviously, thank you emails can also have other goals like upselling, cross-selling, or generating traffic to your blog. But apart from using thank you emails to fulfill these business goals, you shouldn't forget about their main purpose–to build and strengthen positive relationships with your existing customers. As such, it's advisable to send out a thank you email each time someone buys something from your store. You can easily automate this process with email automation tools. However, remember to give your customers the option to unsubscribe from further marketing communication. It's best to include an unsubscribe link at the top of every email or in a footer.

Question 5

Is the visual side of a thank you email important?

Accepted Answer

Yes, the visual side of a thank you email is important. A thank you email template should be coherent with your brand guidelines, including fonts and brand colors. You can obviously design thank you emails to have a more relaxed and playful feel, but they should resemble other content you send to customers or publish on your blog, website, or social media. If you usually send plain text emails, follow the same style with thank you emails. No matter if you send an HTML-coded, colorful email or a plain text email, don't forget about the way people on the Internet consume content. Most of your customers won't read a lengthy thank you message presented as large blocks of uninterrupted text. Create your email in a way that makes it easy for recipients to skim. Otherwise, they'll stop opening your thank you emails. This will most probably hurt the open and delivery rates of your emails as well as the sender reputation of your domain.

Question 6

Are thank-you emails a type of marketing communication?

Accepted Answer

Thank you emails are a type of marketing communication. Even though the name may not indicate it, they are still a kind of communication that your customers must consent to receive. Usually, consent to receive different types of marketing communication should be established when someone creates an account in your online store. This is when they should tick a box that says they allow you to send them emails. And because thank you emails are a type of marketing communication, your customers can always opt-out of receiving them or unsubscribe from your mailing list for good. As mentioned in the previous answer, an unsubscribe link or a button should be included in every email sent to your database, and It's no different for thank you emails.

Spring deal

E-commerce Thank You Email Templates

Why should you not give up on email?

Key points to remember

The role of thank you emails in marketing and e-commerce

Types of e-commerce thank you emails

The welcome thank you email

The thank you for your purchase email

The thank you for your participation email