B2C Referral Email Templates
Boost your business with high-converting B2C referral email templates. Increase ROI and brand visibility through effective word-of-mouth!
8 min read
LiveAgent
Email Templates
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Finding the right method to attract new customers to your company is not easy. In the coming years, the e-commerce industry will find out that market leaders are going to focus on personalizing experiences and leveraging machine learning and AI algorithms in order to attract new consumers. However, there’s another tactic employed by web giants like Amazon, Booking.com, Slack, and Airbnb that has proven to continually attract customers. The method that they all use is called referral marketing.
Referral programs have helped each of these companies grow exponentially by engaging and capitalizing on their most important assets: customers. What started as good ideas for developing these businesses resulted in skyrocketing their growth with well-executed programs that leveraged referral marketing.
But creating an effective and successful referral marketing program is just the beginning. The real challenge is to ensure that your marketing activities incentivize referrals on an ongoing basis. They should result in loyal customers recommending your products or services to their friends and family.
As the owner of an e-commerce store, you can leverage referral marketing in many different ways. In this article, we want to showcase the benefits of referral marketing and provide you with the right tools that’ll help you craft the perfect referral program letter and get referrals from your existing customers.
What is referral marketing?
Referral marketing is a form of promotion that takes advantage of various strategies to encourage product recommendations. At the same time, it can also be perceived as driving sales from recommendations made by a third party.
Advantages of referral marketing
Several studies have confirmed the advantages of referral marketing. The 2019 State of Referral Marketing Report highlights that 30% of companies already have a referral program in place, and 75% of those say it’s the cheapest method for acquiring new customers. What’s more, according to a Nielsen report, 92% of consumers trust recommendations from people they know.
The most important advantage of referral marketing is that people tend to trust recommendations from someone they know much more than the information provided by a brand itself, online reviews, reports, or market research.
Check out additional referral marketing benefits below.
Valuable customers for your online store
It’s almost guaranteed that you will gain more satisfied customers because they are already going to be more aware of your products or services and are incentivized by someone they trust. It’s true that final sales results will still depend on your commercial ability, but this undoubtedly paves the way for success.
Increased ROI
With referral marketing up and running, sales cycles become shorter and the marketing budget is kept under tighter control as it focuses on encouraging a single, simple action – referrals.
Referral marketing in e-commerce is easy to implement
A referral marketing strategy doesn’t change the company’s sales processes or the overall marketing plan. It also doesn’t require much time or effort from the marketing team because your customers do a lot of the promotional ‘work" for you in terms of their recommendations to friends or family members.
Boosts the visibility of your e-commerce brand
Every potential customer attracted to your online store by referral marketing activities will indirectly access information about your brand, so their brand awareness will be automatically boosted as a result.
A system tailored to your needs
Referral program incentives can be created and customized based on the extensive information obtained from customers who are interested in your products or services, and which is supplemented by knowledge from loyal customers who actively refer your brand to others.
E-commerce referral email template subject lines
- Refer a Friend – our new program with tons of benefits
- Recommend to your friends and earn a reward
- We’ve got something for you and your friends
- Refer [product/service] and receive [incentive]
- Sharing is caring – suggest [product/service] to your friends
- Bring friends or family with you!
E-commerce referral email templates
E-commerce referral email template #1
Hey [name],
You shop with us regularly, so we assume you like [product/service]. That’s why we have something to offer you:
Refer [product/service/company] to a friend and receive [incentive] as a reward.
It’s super easy. Just click on the button below, get your dedicated link, ask a friend or family member to visit our store through that link, and encourage them to make a purchase. That’s it!
Button: Click here to refer a friend
Thanks for being with us!
E-commerce referral email template #2
Hi [name],
Your package with [product] is on its way! It should be delivered in the next [X] days.
While you’re waiting for [product], please have a look at our referral options. You can choose one that works best for you:
Earn $[X] for every friend who spends $[Y] at [name of the e-store] this month.
Encourage [X] friends to create an account at [name of the e-store] and get a [Y]% discount off your next purchase.
Receive [X] gift cards to share with your friends and earn [Y] loyalty points for every purchase made using each card.
Decide which option would be the most attractive for you and your friends then share the referral link with your close ones so that you can both enjoy [products/services] at the lowest prices!
If you have any questions or feedback for our referral program, don’t hesitate to contact us. You can either reply to this email or call us at [phone number].
Thanks for supporting our store!
E-commerce referral email template #3
We give away free [products/services]! It’s not click-bait, we promise you that! You can really receive free [products/services], or at least purchase them for considerably lower than normal prices.
All you need to do is refer our e-store to a friend. Share your referral code [code number] with everyone you care about and earn $[X] in credit for each purchase made by a friend that uses your code.
Again, here’s your referral code: [code number]
See you around!
